Peter Willard is a world-renowned sandwich artist and influencer. After graduating from the Institute of Culinary Education in New York City in 1992 and working countless restaurant jobs over the years, Peter decided to combine his passion for cooking - specifically sandwich-making - with his interest in pay-per-call services to create the popular "how-to" phone line that has taken the nation by storm. Peter has garnered a cult-following over the years and hopes to open his own restaurant some time in the future.